Pragmatic tools for Product Managers who ship.
Not another framework. Not another course. Just what works.
The Philosophy
In Don Quixote, while the knight chased windmills and dreamed of impossible quests, Sancho Panza kept them fed, found shelter, and actually got things done.
Don Quixote is the PM world today.
Obsessed with perfect frameworks, endless planning, and theoretical ideals.
Sancho PM is the antidote.
Pragmatic. Grounded. Focused on shipping, not documenting.
Don Quixote PM
Sancho PM
Free Templates
11 templates we actually use. No filler, no 50-page guides. Each one forces clarity in one page.
FREEDefine direction before discovery. Align team on where you are going.
FREEEvaluate if a problem is worth solving before jumping to solutions.
FREEOne page forces clarity. No more 20-page docs that nobody reads.
FREEStories that developers actually understand and can implement.
FREESay no with data. Better than RICE for real-world decisions.
FREEEnd "I thought we decided..." Track every decision and why.
Philosophy
12 principles guide everything here. A few to get you started.
See windmills, not giants. Face what is, not what you wish.
Ship it, then fix it. Progress beats perfection every time.
Build for them, not for you. You are not your user.
Data is for decisions, not decoration.
Run the experiment. Let evidence settle the argument.
Focus on outcomes, not outputs. Shipping that moves no metric is just motion.
Practical insights for Product Managers who ship.
Mar 1, 2026
Quixote spent a chapter composing a love letter that arrived too late to matter. Today, the gap between idea and testable prototype has collapsed to hours—but only if you know what to test and what to throw away.
Feb 1, 2026
The Duke gave Quixote a wooden horse and told him it could fly. AI can genuinely move fast—but only if someone competent is steering.
Jan 15, 2026
Sancho made Quixote's quest possible by handling the practical work. AI coding tools shift what's possible for small product teams—but the shift isn't where most people think it is.
Nov 15, 2025
Don Quixote never fully healed from one adventure before charging into the next. Product debt works the same way—invisible until it isn't.
Weekly insights. Pragmatic. Actionable. Just what works.
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