About
The story behind Sancho PM
Pragmatic Product Management for the real world.
Don Quixote
Theory. Frameworks. "Best practices" that look great in blog posts but fall apart on Monday morning.
Sancho Panza
Pragmatism. Common sense. What actually works when you're in the trenches shipping real products.
While Quixote attacked windmills thinking they were giants, Sancho saw reality and moved forward.
Why Sancho PM exists
Most Product Management content is written for FAANG — not for the real world.
Too much theory
Frameworks that sound smart but don't survive contact with reality.
FAANG-focused
Assumes unlimited resources and months to ship. That's not reality for most of us.
Missing the point
Product Management isn't about perfect processes. It's about shipping things that matter.
The Philosophy
15 pillars guide everything here. Each represents a priority — the first word always wins.
Done
over Perfect
Context
over Framework
Pragmatism
over Dogma
Who writes this?
A product leader with 10+ years of experience across fintechs, e-commerce platforms, and B2B SaaS companies.
The pseudonym exists to keep focus on ideas, not personal brand. What matters is whether the advice works — not who said it.
Ready to get pragmatic?
Start with the pillars or grab a template.