The Pragmatic PM Toolkit
62 templates. One philosophy: use less, ship more.
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User Interview Script
Structured questions for user interviews that get real insights.
Opportunity Canvas
Map opportunities before jumping to solutions.
Competitive Analysis
Analyze competitors without getting lost in details.
Jobs-to-be-Done Canvas
Understand what job users are hiring your product to do.
Problem Statement
Define the problem clearly before solving it.
Customer Journey Map
Visualize the full user experience across touchpoints.
Persona Template
Create useful personas that inform decisions.
1-Page PRD
Forces clarity in one page. No more 20-page docs.
User Story Template
Write user stories that developers understand.
Acceptance Criteria Template
Define done clearly. No ambiguity.
Feature Brief
Quick brief for smaller features. Lighter than PRD.
RFC Template
Request for Comments for technical decisions.
Spec Review Checklist
Review specs before they go to development.
Priority Scorecard
Say no with data. Better than RICE.
Decision Log
Track every decision and why. End "I thought we decided..."
RICE Calculator
Standard RICE framework in spreadsheet form.
ICE Calculator
Impact, Confidence, Ease scoring.
MoSCoW Template
Must, Should, Could, Won't prioritization.
Opportunity Scoring
Score opportunities based on value and effort.
Backlog Grooming Template
Keep your backlog clean and actionable.
Sprint Planning Doc
Plan sprints with clarity.
Tech Spec Template
Technical specification for complex features.
QA Checklist
Quality checklist before shipping.
Bug Report Template
Report bugs consistently.
Release Notes Template
Communicate releases clearly.
Launch Checklist
Never forget a launch step. Code to customers.
Go/No-Go Checklist
Make the launch decision with confidence.
Launch Comms Template
Internal and external launch communications.
Rollback Plan
Know how to undo before you do.
Beta Program Template
Run a beta program that gets real feedback.
OKR Template
Set and track OKRs that matter.
KPI Dashboard Template
Track the metrics that matter.
North Star Metric Canvas
Define your one metric that matters.
A/B Test Plan
Plan experiments that lead to decisions.
Experiment Log
Track all experiments and learnings.
Feature Adoption Tracker
Measure if features are actually used.
Funnel Analysis Template
Analyze conversion funnels.
Cohort Analysis Template
Understand retention by cohort.
Growth Model Template
Model your growth loops and levers.
Pricing Strategy Canvas
Design your pricing strategy.
Willingness to Pay Survey
Research what customers will pay.
Revenue Model Template
Model your revenue streams.
Packaging Matrix
Design your product tiers.
Stakeholder Map
Know who matters and how to keep them informed.
RACI Matrix
Clarify who does what.
Weekly Status Update
Keep stakeholders informed.
Executive Summary
Brief executives in 2 minutes.
Roadmap Template
Communicate product direction.
Changelog Template
Keep a public record of changes.
Retro Template
Retros that lead to action. Async-friendly.
1:1 Template
Make 1:1s productive.
Team Health Check
Measure team health regularly.
PM Onboarding Checklist
Onboard new PMs effectively.
Project Handoff Template
Hand off projects without losing context.
Usability Test Script
Run usability tests that find real issues.
Survey Template
Create surveys that get useful responses.
Feedback Log
Capture and organize user feedback.
UX Review Checklist
Review UX before shipping.
Product Vision Template
Define where you are going.
Product Strategy Doc
How you will achieve the vision.
Lean Canvas
One-page business model.
Business Model Canvas
Full business model overview.
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1 template
- ✓ 1-Page PRD Template
- ✓ Notion + Google Docs
- ✓ Filled example included
Starter Pack
$29
25 essential templates
- ✓ All Sancho Choice templates
- ✓ Core templates for each stage
- ✓ Notion, Docs, Sheets, Miro
- ✓ Lifetime updates
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All 62 templates
- ✓ Everything in Starter
- ✓ All Growth & Metrics templates
- ✓ Pricing & Monetization
- ✓ Strategy & Research
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Common Questions
What format are the templates in?
Each template comes in multiple formats: Notion, Google Docs/Sheets, and visual tools (Miro/FigJam) where applicable. You can duplicate and customize them for your team.
Do I get lifetime updates?
Yes. When templates are improved or new ones are added, you get access automatically. No additional payment.
Can I share with my team?
The individual license is for personal use. For team use (5+ people), contact us for team pricing.
What if it doesn't work for me?
30-day money-back guarantee, no questions asked. If the templates don't help you ship better, you get a full refund.
For Teams
Need the toolkit for your whole product team?
- • Team licenses (5+ seats)
- • Custom workshops
- • Async consulting