Philosophy
The 12 Pillars
Principles for Product Managers who ship.
Lessons learned in the trenches of real products, real teams, real deadlines.
01
Done over Perfect
"Ship it, then fix it"
02
Customer over Opinion
"Build for them, not for you"
03
Decide over Dashboard
"Data is for decisions, not decoration"
04
Progress over Consensus
"Alignment is overrated"
05
Test over Debate
"Run the experiment"
06
Simple over Complete
"Every feature has a cost"
07
Ownership over Process
"Own the outcome, bend the process"
08
Impact over Activity
"Busy isn't productive"
09
Trust over Control
"Give context, not instructions"
10
Pragmatism over Dogma
"It depends"
11
Reality over Narrative
"See windmills, not giants"
12
Questions over Answers
"Ask before you assume"
Put the pillars into practice
The Pragmatic PM Toolkit includes templates built on these principles.