Pillar 01
Done over Perfect
"Ship it, then fix it"
Perfect is the enemy of shipped.
Every day you spend polishing is a day you’re not learning from real users. Every feature you add before launch is a feature that might be wrong.
The best Product Managers know: you can’t think your way to product-market fit. You have to ship your way there.
What This Means in Practice
- Ship the MVP, not the MLP (Minimum Lovable Product)
- Set deadlines that force cuts
- Celebrate learning, not perfection
- “Good enough” is a feature, not a bug
The Anti-Pattern
You’re violating this pillar when you:
- Push back launch “just one more week”
- Add features to avoid launching
- Wait for perfect data before deciding
- Polish UI before validating demand
The Mantra
“Real artists ship.” — Steve Jobs
Done beats perfect. Always.
Put this pillar into practice
The Pragmatic PM Toolkit includes templates built on these principles.