Pillar 04
Talk over Document
"10 minutes beats 10 pages"
That 20-page PRD you spent a week writing? Nobody read it.
The best Product Managers know that documentation is a tool, not a goal. A 10-minute conversation often achieves more than a 10-page document.
What This Means in Practice
- Have the conversation BEFORE writing the doc
- Use documents as records, not replacements for dialogue
- If it takes more than one page to explain, you haven’t understood it yet
- Prefer synchronous communication for complex topics
The Anti-Pattern
You’re violating this pillar when you:
- Write PRDs as your first step
- Hide behind documents to avoid difficult conversations
- Measure productivity by pages written
- Send a doc when you should pick up the phone
The Mantra
“The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw
Talk first. Document later.
Put this pillar into practice
The Pragmatic PM Toolkit includes templates built on these principles.