Pillar 04

Talk over Document

"10 minutes beats 10 pages"

That 20-page PRD you spent a week writing? Nobody read it.

The best Product Managers know that documentation is a tool, not a goal. A 10-minute conversation often achieves more than a 10-page document.

What This Means in Practice

  • Have the conversation BEFORE writing the doc
  • Use documents as records, not replacements for dialogue
  • If it takes more than one page to explain, you haven’t understood it yet
  • Prefer synchronous communication for complex topics

The Anti-Pattern

You’re violating this pillar when you:

  • Write PRDs as your first step
  • Hide behind documents to avoid difficult conversations
  • Measure productivity by pages written
  • Send a doc when you should pick up the phone

The Mantra

“The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw

Talk first. Document later.

Put this pillar into practice

The Pragmatic PM Toolkit includes templates built on these principles.