Learn over Succeed

The goal isn’t to be right. The goal is to learn what “right” actually means.

Products are hypotheses. The faster you test them, the faster you learn. The best PMs design for learning, not for success.

What This Means in Practice

• Frame launches as experiments, not bets
• Celebrate what you learned, not just what worked
• Make failure cheap and reversible
• Kill ideas early when evidence says so

The Anti-Pattern

You’re violating this pillar when you:

• Avoid launching because you’re afraid to fail
• Hide failures instead of analyzing them
• Double down on failing ideas to justify sunk costs
• Measure success without measuring learning

The Mantra

“I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison

Failure is data. Data is progress.