Impact over Activity

Being busy is not the same as being effective.

The world is full of PMs who attend every meeting, send every Slack, and ship every feature — yet somehow never move the needle. Activity is easy. Impact is hard.

What This Means in Practice

• Measure outcomes, not outputs
• Say no to meetings that don’t need you
• Ask “will this move the metric?” before saying yes
• Protect your time for high-impact work

The Anti-Pattern

You’re violating this pillar when you:

• Fill your calendar to feel productive
• Measure success by features shipped, not problems solved
• Answer every message immediately
• Do work that feels urgent but isn’t important

The Mantra

“There is nothing so useless as doing efficiently that which should not be done at all.” — Peter Drucker

Focus on what matters. Ignore the rest.