Pillar 02

Context over Framework

"RICE won't save you"

RICE, ICE, WSJF, MoSCoW — the PM world is drowning in prioritization frameworks.

But here’s what they don’t tell you: every framework was invented for a specific context. And that context probably isn’t yours.

What This Means in Practice

  • Understand WHY a framework exists before using it
  • Adapt methods to your reality, not the other way around
  • Question “best practices” — best for whom?
  • Build your own mental models from first principles

The Anti-Pattern

You’re violating this pillar when you:

  • Apply RICE to everything because “that’s what PMs do”
  • Copy another company’s process wholesale
  • Feel guilty for not following the latest PM trend
  • Let frameworks make decisions for you

The Mantra

“The map is not the territory.” — Alfred Korzybski

Your context is unique. Your framework should be too.

Put this pillar into practice

The Pragmatic PM Toolkit includes templates built on these principles.